RalphRauren.com celebrated 10 years of digital innovation with Ralph Lauren 4D, a “four-dimensional” light installation at its flagship stores in London and New York. A series of additional sensory effects including sound (music), touch (breezes) and smell (wafts of the Ralph Lauren fragrance collection) timed in sequence with the show.

The projection was a montage of flashing scenes which gave the illusion that images were extending beyond the biulding and floating out into space toward the audience.

To watch the official Ralph Lauren 4D experience in London, click here